The beginnings of UROSPOT were not marked by a grand announcement or a business strategy session. They began quietly, in the ordinary moments of Erin Craven’s life. After more than twenty years working in healthcare, she was doing what many women do every day — carrying the weight of a demanding career, caring for four children, and building a life with the husband she adores. Beneath all of that, she was dealing with something she rarely spoke about: bladder leaks and urgency that chipped away at her confidence and sense of freedom.
In those moments, Erin realized something powerful. If she, with all her knowledge and experience, felt alone and unsure of where to turn, then countless others must feel the same. “I had a desire to change the narrative from silent epidemic — living with these issues — to solutions that help you live without it,” she explains. Instead of ignoring the discomfort, she listened to it. The silence surrounding pelvic health felt heavy, and she knew she wanted to help lift it.
UROSPOT grew from that desire — a place where people could talk openly, be treated with dignity, and learn how to trust their bodies again. At its centre is a simple yet transformative experience: sitting in a chair that uses electromagnetic energy to strengthen the pelvic floor. Clients remain fully clothed, supported by Pelvic Health Experts, including physiotherapists, who guide care with sensitivity and skill. Each care plan is created with intention, blending world-class education, health coaching, and innovative technology.
Erin’s vision soon expanded beyond treatment. She wanted women to shape the future of this care, not just receive it.
“I also wanted to build a company that helps women become entrepreneurs,” she says. “Each location is owned by a woman in her community who is as passionate as I am about improving women’s healthcare.” Today, all 25 locations across Canada are owned and operated by women who took a leap of faith to bring better pelvic health to others.
The transformation clients experience is profound and deeply personal. “It is so rewarding to see people regain their freedom and confidence,” Erin shares. “Getting to witness someone’s quality of life change before our eyes never gets old.” She often reminds clients to choose their care thoughtfully. “It is vitally important you work with experts in pelvic health and not a Botox clinic who happens to have a piece of equipment. Pelvic health is nuanced and individual. Your care must be as well.”
When Erin describes what living confidently means, she paints a picture of a full and joyful life. “Think about where you experience joy — hiking with friends, playing with your kids or grandkids, intimacy,” she says. “Living confidently is getting that joy back in those areas of your life with total trust in your body again.”
Her journey shows that entrepreneurship can grow from vulnerability, and that meaningful change can begin with a single honest moment. Through her work, Erin offers an invitation — to live free, live confident, and rediscover joy in the everyday moments where life feels full.