Moments of true alignment in real estate are rare — when landscape, lifestyle, and long-term vision converge to create a setting that feels effortless yet exceptional. In the Interior of British Columbia, buyers are discovering exactly that. From the Okanagan’s vineyard-studded hills and pristine lakes to Whistler’s world-class mountain vistas, the region offers properties that reflect every interpretation of luxury. While definitions may differ, one constant remains: given the scale and significance of these investments, each home deserves a level of service and expertise that matches its value — a standard that has been in the making at Unison Real Estate Brokerages for nearly a decade.
The allure begins with the land itself. Sweeping lakefronts, rolling vineyards, and four-season recreation create a backdrop that inspires relaxation, aspiration, and a sense of freedom rare in urban environments. For buyers, this connection is not simply desirable — it is central to the lifestyle they are choosing.
The homes that rise from this landscape are equally diverse, each reflecting the tastes and ambitions of their owners. Architectural sophistication, bespoke details, and resort-calibre amenities transform residences into sanctuaries that balance comfort, seclusion, and personal expression. Expansive terraces, outdoor living, private docks, wine rooms, and advanced technologies ensure that luxury is felt as much as it is seen. Privacy is inherent, supporting lives of refinement and intention.
Beyond their beauty, these properties carry significant financial weight, often representing a substantial portion of a buyer’s portfolio. The Interior’s enduring appeal, high demand, and low vacancies in key communities like Kelowna make it a strategic and rewarding choice. Combined with favourable pricing compared with major metropolitans, the region is increasingly chosen not just as a seasonal escape but as a place to build a life — where thoughtful, high-level service is not a luxury but an expectation.
Within this evolving landscape, Kelowna is the birthplace of Unison Real Estate Brokerages — created from a need for a progressive model that reflects the changing expectations of today’s buyers and sellers. Founded on Jane Hoffman’s decades of deep-rooted experience in the Okanagan, Unison’s approach has been shaped by an intimate understanding of how to best serve the luxury market. Today, Unison is home to Whistler’s The Ryan Group Realty and its founding affiliate, Jane Hoffman Realty. Each brokerage carries its own legacy, yet they are aligned in their conviction that real estate is not just about transactions — it is about prioritizing people and relationships first — before, during, and long after the transaction is complete.
This philosophy is embodied by Unison’s Managing Partner and Legal Counsel, Angela Coupal, a long-time advocate for treating real estate with the same sophistication as other high-value assets. Under her guidance, Unison elevates operations by having the right people in the right roles — bringing together a dedicated administrative team, in-house marketing, accounting, and committed management. By ensuring each team member operates in their area of expertise, clients receive strategic, detail-oriented guidance, while real estate agents dedicate themselves to cultivating meaningful client relationships that elevate the entire client experience.
Guided by principles of care and intentionality, the team at Jane Hoffman is encouraged to bring thoughtfulness, attentiveness, and genuine warmth to every person they serve. The service model is designed to support this approach, ensuring agents guide clients through their real estate journey with confidence, clarity, and a true sense of being cared for — where every detail, from the smallest touchpoint to the most significant decision, contributes to an elevated and meaningful experience.
Luxury real estate is evolving, and so are the expectations of buyers and sellers — understandably so, given the significant investment a home represents in both lifestyle and portfolio. Meeting these expectations requires innovation, foresight, and a model built to anticipate what clients truly need. Since 2017, when Jane Hoffman Realty established itself as an independent brokerage, the organization has grown into what is now Unison Real Estate Brokerages — an eight-year evolution shaped by a deliberate journey of engaging top-tier advisors and professionals to design a service model that meets today’s market and continues to adapt as it evolves. Positioned to serve regions like the Okanagan and Whistler, Unison brings together exceptional expertise across every facet of real estate, ensuring clients experience service and guidance aligned with what should rightly be expected in today’s landscape.